Why Update Your Website?

Why should you update your website?
Because a newly polished car is more interesting and grabs more attention!

Forgive my use of metaphor here but it's a good example to use.

"Think of your website like this;
Your selling your old car, it needs a clean but you print out a poster and park it on the side of the road hoping to grab peoples attention.

Second scenario; do the same, but clean your car and make it stand out"

Apply this theory to your own website and understand that an active website with fresh new content from time to time will keep visitors interested and maintain a good position on search engines where you can even attract new visitors.

Have you ever visited an out of date website?

If so, how did it make you feel? I have often gone to holiday accommodation website's showing a booking tariff for the year before, or worse 2 years before. Feeling unsure and unconfident about the service they provide I'll go in search of somewhere else. So it pays to keep up to date.

Why search engines love new content

Search engines are simple, yet complicated things. But one policy stands out compared to the rest, they love new content. Let's imagine you own a Bed and Breakfast and you are listed in 3rd place on Google for the term "Bed and Breakfast in Pembrokeshire".

Now lets imagine you don't update your website for the next 12 months and all your competitors on the same Google results page do update their website, where do you think your listing position will be now? Still 3rd place? Unlikely.

Simply updating your website with new content will keep the search engines on your side and make your website work harder for your business.

We're here to help! Website maintenance plans

Hopefully you'll now appreciate the importance of updating your website. If this is something you can't do yourself you may like to consider adopting one of our website maintenance plans. Plans are tailored to your requirements and charged either by a monthly fee or by the hour as and when required.

Visit our Web Maintenance page for full service details. Or contact us to discuss your requirements and start getting your website up to date.

What do I update?

If your wondering what exactly you'd update on your site each month then take a look at some of our creative ideas for website updates below.

Publish your news
Why not publish the latest news from your business or industry, this can help visitors see your companies developments and encourage repeat visits.
Publish articles / resources
Your knowledge of your business industry could be used to help others. Publish guides, resources or articles about related topics that others might find useful. A great way to generate new traffic and viral marketing.
Write about your area
Perhaps you have holiday accommodation, write about the area, the best places to visit or forth coming events that visitors might not know about.
Start a blog
Blog's vary widely in subject topic, but used well can be a very lucrative addition to your website. Think about how you could use a blog to generate more traffic.
Review products / services
Why not review products or services that your customers might find useful.
Publish tips or how to guides
Perhaps you sell products online, why not publish tips about how to get the most out of a new product or how customers can service it at home?

These are just some basic ideas in the general sense. If your still not sure on how you could apply some of the above ideas to your own website, contact us to discuss things further.

Author: James King
Dated: October 07th 2011